Team GB launches first NFT series ahead of Tokyo 2020 Games

Thursday, July 22, 2021

By: Sport Industry Group

Ahead of the reschduled Tokyo 2020 Olympic Games, Team GB has become the first Olympic Team to create its own storefront for NFTs as part of a partnership with NFT commerce provider Tokns.

Team GB says that, with the pandemic restricting physical access to the Games in Tokyo, this virtual experience has been created to offer fans and followers a new way to connect with the team. 

The partnership will run from the beginning of the Summer Games to the end of the Olympic Winter Games in Beijing next year, and includes the celebrations of 125 years of British Olympians at the Olympic Games, which the team is marking throughout this year. 

Nightly NFT drops will feature auctions of unique ‘one of one’ items and collections of fixed price NFTs available for purchase with crypto currency or normal currency.

As part of the collection, Team GB Gymnast Max Whitlock will launch an NFT celebrating his double gold medal winning achievements in Rio, ahead of his bid to win gold again in Tokyo.