Eight football clubs from around the world have come together to form the Sport Innovation Alliance (SIA).
European sides Real Sociedad, Feyenoord, Legia Warsaw and Cagliari have joined forces with clubs from South America and the Middle East to form “a community in which to share initiatives and synergies and to identify, execute and maintain an optimised innovation process in each of the clubs.”
The SIA will seek to work across four key areas, allowing the clubs to develop technology, connect with the developers of new tech, develop sponsorship opportunities and create events.
Confronting digital transformation and discussing issues such as AI, big data or blockchain, and how they relate to fan engagement, stadium management or performance, the SIA says it will also seek to make sales deals with technology providers to reduce the cost to clubs as well as creating “new solutions sharing costs between clubs.”
As well as the European clubs involved, Brazil’s Vasco da Gama, Chile's Universidad Catolica, Colombia’s Atletico Nacional, Peru’s Sporting Cristal, Uruguay’s Penarol and Saudi Arabia’s Al-Ittihad have all signed up.