Energy drinks brand Tenzing has staged its first-ever Clean Air Run to mark the launch of its new Clean Air Tool.
The run began in one of the most polluted areas of London and finished in one of the cleanest. Tenzing has teamed up with King’s College London on the Clean Air Tool, which is designed to help runners find clean-air runs in the capital.
The tool, which is available on mobiles, also allows runners to create their own route and offers challenges to find the cleanest routes in the city.
Data from King’s College London and Tenzing has been used to determine where the most polluted areas are and where people run. The data has shown that by taking back streets and running through parks, runners can cut their exposure to air pollution by around 50% compared to main roads.
The Clean Air Run initiative, which has been launched to tie in with the release of the Clean Air Tool, will allow like-minded, health-conscious runners to attend weekly runs in London alongside the Tenzing team.
Tenzing Founder Huib van Bockel said: “We started Tenzing Natural Energy to offer people a natural alternative in a market dominated by synthetic energy drinks. What applies to the food and drinks we consume, also applies for the air we breathe.
“As keen runners ourselves we were shocked to find out the appalling air quality we run in in London. Now with our new tech based on King’s College’s data we can help find runners the cleanest air routes to go for a run.”
King’s College London Researcher Andrew Grieve added: “Every day I see people out for their lunchtime jog, running along some of the capital’s most polluted roads. Running is great for health, but it’s even better on low pollution routes.
“By partnering with Tenzing I hope that we can help the London running community dodge air pollution and find that clean air run.”