'Tinder for Tennis' launches in London

easyJet founder Sir Stelios Haji-Ioannou has backed a new startup dubbed the ‘Tinder for tennis’, matching tennis players with partners to play on nearby tennis courts, based on players’ skill level, location and availability.

easyTennis launched this week in London after the founder and entrepreneur of the startup, Ganesh Rao, received a £10,000 prize from Sir Stelios Haji-Ioannou as part of a competition to find new ‘easy’ brands.

According to Rao, the idea for the new business came about after he became frustrated at not being able to find fellow tennis players to play against.

He added: “Tennis is a great sport but it’s no fun if you’ve got nobody to play with. Frustrated that I couldn’t find anyone I tried joining a tennis club but unless you ‘knew’ people there I actually had the same problem – just an expensive one!

“I decided to create an online tennis club to make the whole process easier and that’s how easyTennis was born.”

easyTennis joins a brand line-up that already includes easyJet, easyHotel, easyCoffee and easyGym, amongst others.

Sir Stelios Haji-Ioannou added:“easyTennis is a great way to meet new friends and improve your game. It’s also a great fit with our ‘easy’ brand values – taking on the posh, expensive clubs and making tennis more accessible and affordable. Definitely for the many – not the few!”

The service has initially launched in the capital but has plans to go nationwide later this year with the online booking of public courts set to roll out in October.

Rao is also the founder of a laser eye and cosmetic comparison site RightClinic.com, which he started up with £50,000 worth of poker winnings.