Transforming consumption of sports content online

23 Jan 2019

By: Sport Industry Group

Sport data and integrity specialist Sportradar and digital content creator Arkadium have announced a multi-year exclusive partnership designed to "change the way that fans interact with sports data online."

The partnership, which marries Sportradar’s real-time sports data, with Arkadium’s interactive AI product, InHabit, will for the first time deliver AI-powered visualisations of sports data to fans and bettors in the UK.

InHabit’s patent-pending technology will read any article and automatically insert a relevant interactive editorial unit – called a “factive” – designed to engage the reader and extend the article on which it appears. This technology will broaden premium advertising, sponsorship and other monetisation opportunities.

InHabit has delivered audience engagement at through partnerships with USA Today Sports Media Group, SLAM, the Associated Press, FanSided, and dozens of others leading US-based publishers.

“Sportradar is obsessed with enhancing the fan experience and we are continually striving to create engaging and unique products that offer the best solutions for publishers and broadcasters to monetise,” said Jonathan Earle, Customer Director, Sports Media, Sportradar. 

“The way in which sports fans are consuming content has dramatically changed and fans are looking for more interactive, visual stories to help keep them informed of the latest sports news. Partnering with Arkadium will help us to lead the next generation of sports engagement.”

“Our partnership represents the future of sports marketing,” said Kenny Rosenblatt, President & Co-Founder, Arkadium, “one where fans are deeply engaging with the players and teams they love, while providing publishers and advertisers the time, attention and relevant audiences that they’re looking for. We are excited to bring InHabit to the UK.”

Sportradar has an exclusive agreement with Arkadium to create factives for English Premier League matches and UEFA Champions League matches in a number of languages. Additional sports included are NBA, NFL, MLB and NCAA Football and Basketball.