UEFA has signed three start-ups as part of an innovation drive which also sees European football’s governing body launch its new Open Innovation platform.
In January 2019, UEFA’s Innovation Hub launched its Start-Up Challenge, which has now seen three start-up organisations appointed to carry out work for UEFA, which says it aims to create a culture of innovation within the organisation by inviting start-ups to work alongside the governing body.
WSC Sports, which creates and distributes automated highlights packages for any digital platform; Formalytics, which has produced an app which allows players of all abilities and ages to monitor and improve their footballing skills; and LiveLike, which offers fans a platform to increase engagement around football matches, will work with UEFA over the coming months.
Barak Jacob, WSC Sports, said: "Together with UEFA, we started to ingest UEFA Champions League and UEFA Europa League games into our systems. The footage was then analysed in order to automatically create highlights which are customised for specific markets.
"So actually creating Brazilian player highlights for the Brazilian market or French players highlight to the French market, and doing that in real time. So we are giving fans the ability to watch whatever they want, whenever they want, in any length they want to watch it."
Andrea Traverso, Director of Financial Sustainability and Research, UEFA, said: "This is the first time that we have given start-ups the chance to become integrated into UEFA and help our organisation explore exciting new pathways.
"We are delighted with having the opportunity to sign three start-ups, with potentially more to follow in the future. At UEFA, we need to create platforms for innovation, research and development as well as supporting the use of modern technologies and use of data in order to improve our business working model and create better engagement with our fans. By doing this, we will be ensuring that the future of football stays healthy for our organisation and UEFA's 55 national associations."