Under Armour launches athlete recovery sleepwear

06 Jan 2017

By: Sport Industry Group

Under Armour has revealed its new sleep and recovery system including the brand’s first athlete recovery sleepwear powered by TB12 and a new UA Record app experience, both designed to improve sleep and overall athlete performance.

UA athlete recovery sleepwear was developed in collaboration with Under Armour athlete Tom Brady, along with the brand’s newly announced line of recovery-focused Record equipped running footwear.

Through the new UA athlete recovery sleepwear, Brady and Under Armour has stated it aims to provide all athletes with the off-field support that will maximise their ability to perform.

Under Armour has incorporated the bioceramics technology–used and validated by TB12–into a pattern lining the garments, which are designed to maximise comfort and fit. The pattern includes special bioceramic particles that absorb infrared wavelengths emitted by the body and reflect back far Infrared, helping the body recover faster while promoting better sleep. 

Under Armour is also launching an update to the UA Record mobile app: a sleep recovery system. New features within UA Record provide a deep understanding into an athlete’s sleep schedule and help users set smart guardrails and goals that put them on a path towards sleep optimization. 

The Sleep Recovery System works by; tracking sleep using UA Band, a phone or supported third party sleep-tracking device, this feature automatically monitors your sleep each night; delivering detailed analysis with a proprietary 14-day sleep score to assess the quality of sleep, while the UA Body Clock establishes consistent bed/wake times; and custom coaching offering timely reminders, insights, and tips to provide direct guidance on how to improve sleep habits and maximise recovery and performance. 

Under Armour’s claims its science-backed approach to sleep and recovery is strengthened by a new collaboration with Johns Hopkins Medicine centered around tracking, understanding and analyzing sleep patterns. Under Armour has engaged a team of sleep experts at Johns Hopkins Medicine who are working to study the effectiveness of sustained patterns in improving overall sleep behaviors.

“At Under Armour our goal is to constantly innovate and uncover new solutions that take performance to the next level,” said Kevin Haley, president of innovation and category management, Under Armour. “We are providing athletes with untapped insight and guidance into the importance of sleep and recovery in a way that’s truly unique to Under Armour – with a revolutionary Sleep Recovery System that was created for athletes, by athletes.” 

“I firmly believe that sleep and recovery are critical aspects of an effective and holistic training program,” said Tom Brady. “Proper sleep has helped me get to where I am today as an athlete and it is something that I continue to rely on every day. I am excited to partner with Under Armour to bring game-changing sleepwear with the same bioceramics technology I use to athletes all around the world.” 

“By monitoring trends within our Connected Fitness communities, we’ve seen an uptick in athletes who are adopting a 24/7 training mentality, which led us to think about factors like sleep and recovery and how important they are to overall performance,” said Mike Lee, chief digital officer, Under Armour. “This drove our focus to make all athletes better through the science of sleep and recovery, and to unlock the potential for athletes to use sleep as a weapon to reach their absolute peak.” 

Under Armour’s Athlete Recovery Sleepwear is priced from £30 - £40 and is available now on UA.com and at select Under Armour Brand Houses.