Wimbledon Whites Go Green

25 Jun 2019

By: Sport Industry Group

The new adidas by Stella McCartney Tennis collection has been unveiled ahead of Wimbledon and has been created using a range of innovative methods.

Material made from plastic waste intercepted from beaches before reaching the ocean, along with a synthetic fibre made from plastic bottles and old clothes, creates the 17-piece collection that will be debuted on court next month.

Set to be worn by high profile athletes including current Wimbledon champion Angelique Kerber, former World No1 Caroline Wozniacki, 2017 winner Garbiñe Muguruza - plus Alexander Zverev, Dominic Thiem and Stefanos Tsitsipas - it is the first time the first time McCartney has created both women’s and men’s kit for a Grand Slam.

Featuring McCartney’s signature design touches, the collection takes a ‘fresh’ approach to the traditional Wimbledon all whites, featuring camo inspired prints and red accent hues.

The collection is engineered to meet the demands of players at the top of their game, fusing fashion and high-tech performance using lightweight materials, but also considers the demands of the environment using innovative Dope Dye Technology. The Dope Dye method creates less water waste by adding colour directly into the material mix at the initial stage of production. Therefore, when the fibre is formed, it is already the desired colour and as a result, reduces waste water by at least 10 litres per garment.

Current champion Kerber, said: “I’m ready to return to London and defend my title at Wimbledon, I just love the tradition of it. I am proud to be wearing the new adidas by Stella McCartney Tennis Collection on court this year, it was created using technology which saves water waste and features fabrics which keep me cool and comfortable, really delivering on my dynamic performance needs.”

Caroline Wozniacki, added: “I definitely think it’s very important to protect the environment and the planet — the impact is present in every aspect of our lives, including sport.”

Last year, Wimbledon banned plastic straws at the All England Club, this year the first 100-per-cent recycled and recyclable water bottle from Evian, a competition sponsor, will be used at this year’s championships.