Wolves become first UK club to launch record label

Wednesday, September 22, 2021

By: Sport Industry Group

Wolves have teamed up with Warner Music UK’s Alternative Distribution Alliance (ADA) to launch a new record label.

The move is the first time a UK football club launched a record label, and will see performing artists ‘benefit from the reach of a Premier League football club’s global audience’ while also gaining access to ADA’s marketing and distribution.

The label has invited track submissions from local, national, and international solo acts, bands and producers for consideration.

Wolves’ general manager of marketing and commercial growth, Russell Jones, said: “Wolves Records is an ambitious and progressive project that we have been working on for some time, and we are delighted to finally be able to announce it publicly. Working hand-in-hand with Warner Music’s ADA and lots of very talented and experienced industry professionals, Wolves Records will provide talent with life-changing opportunities.

“As many of our supporters will be aware, one of our goals at Wolves is to grow the club in innovative and entrepreneurial ways, developing new business ideas that will eventually complement and help support the continued success of the football club.

“Of course, this is just the beginning of the journey for Wolves Records, and the hard work now intensifies as we begin the search for our first acts to sign to Wolves Records; I am confident that we have a great team in place to make the label a huge success.”

While the label’s initial focus will be on nurturing and developing talented artists of all styles and genres local to the Midlands, Wolves say their ambition is to expand into international territories. 

Artists who sign to Wolves Records will be supported by the club’s various social media and other channels, including airplay at Molineux Stadium and across the club’s digital productions.