World Rugby to launch digital collectibles

Tuesday, December 7, 2021

By: Sport Industry Group

World Rugby plans to launch programme of digital collectibles to engage fans and transform its commercial models 

World Rugby has announced that it has launched a Request for Information (RFI) process for interested parties to join its Digital Collectables journey, enabling the sport to reach and attract new audiences globally. 

Underpinned by a secure blockchain network, digital collectables and experiences are at the heart of the fan-engagement revolution in entertainment and sport. Interested parties will develop a plan for the co-development of a non-fungible token (NFT) programme that will enable the sport to reach and attract new audiences through a fun, unique and immersive offering across the spectrum of collectables, fan tokens, trading cards and unique ownership of incredible men’s and women’s Rugby World Cup moments. 

World Rugby is perfectly and uniquely placed to harness the power of its extensive, multi-lingual platforms and global digital footprint to deliver a truly immersive, fun and unique opportunity to get closer to the sport, its events and stars. 

Through the RFI, World Rugby aims to identify partners who share its vision for global growth, unlocking new revenue to be reinvested in the sport at all levels, while facilitating a deeper connection with the rugby family, particularly the next generation of participants and fans. 

Alan Gilpin, World Rugby Chief Executive, said: “In line with our new strategic plan, we are looking to develop a deeper connection with the rugby family that stretches beyond our social and digital channels. 

“Digital collectables are the immediate future of sports fan engagement and are hugely successful across major US sports and growing in popularity on a global basis. 

“We are perfectly positioned to join and lead the revolution in sport. As part of this RFI process, we want to unlock the potential of our vast men’s and women’s Rugby World Cups archives to enable fans to own a part of our sport’s history through a range of limited digital collectables, among other areas. We look forward to the responses to this process.” 

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