Zwift expands to include VR running

09 Feb 2018

By: Sport Industry Group

Zwift has expanded its product offering to the triathlon community with the launch of Zwift Run Free Access.

Until this week Zwift Run was an Alpha product, available only to paying members of its indoor cycling service. Zwift Run will be now offered free of charge to everyone, in the run up to a subscription service roll out, scheduled for late 2018.

The community driven fitness platform has connected half a million cyclists worldwide to socialise, train and race in its virtual 3D environments.

According to Zwift, triathletes currently account for 22% of its membership base.

Essentially a Beta product, Zwift Run Free Access plans to expand its product offering through 2018, with Running Group Workouts and brick sessions planned for the months ahead. Zwift also plans to roll out swim, bike, and run training programmes for athletes who train indoors and outdoors.

TrainingPeaks integration allows athletes to import personalised training sessions into Zwift for workout execution and data sharing with coaches. Strava also allows Zwifters to share runs with their community of friends, recording virtual miles and keep record of best times across Strava segments.

Zwift Run is compatible with all treadmills by using Bluetooth or ANT+ footpods. Footpods are connected to iOS devices, Apple TV, or laptop/desktop computers and calibrated to the treadmill speed in the Zwift App. A rising number of Bluetooth-ready treadmills can also connect directly to Zwift, without the requirements of a footpod.

“Zwift Run is our big play to the Triathlon community and the cornerstone of our business goal to create the world’s largest training community in Triathlon” commented Eric Min, Zwift CEO and co-founder. “Whether at home or in the gym, Zwift Run is an accessible and easy to turn on product. In 3 years, Zwift has made the home turbo trainer a super desirable product to own and an essential part of a triathlete’s training regimen. We’re going to give the ‘dreadmill’ the same makeover! Zwift Run will make indoor running more structured, more measurable, more motivating and more social.”

 “It’s amazing how the Zwift community really helps you to get the extra bit out of yourself.” says Lionel Sanders, ITU Long Course World Champion. “I do the bulk of my training indoors as it’s far easier to structure my time and my training. Indoors, you can control all the variables. Zwift really helps me keep motivated and the community ensures that you never feel alone out there.”