The very best of the British sports industry was celebrated at the BT Sport Industry Awards on Thursday evening at a glittering celebration of one of the country’s biggest cultural exports.
The BT Sport Industry Awards, the largest of its kind, celebrates the best in the business and attracts sports stars, celebrities and senior figures from across the industry and beyond.
Trophies were awarded in front of 1,700 industry leaders and their guests at a star-studded event at Battersea Evolution in London. Celebrities included Tom Daley, Nico Rosberg, Laura Kenny, Max Whitlock, Wes Morgan, Chris Eubank, David Haye and Jodie Kidd.
Following a remarkable career, Dame Jessica Ennis-Hill CBE was presented with the Outstanding Contribution to Sport Award, in association with Vitality. She was handed the award by fellow Team GB team mates and Olympic medal-winners, Tom Daley and Laura Kenny CBE.
Sir Philip Craven MBE, President of the International Paralympic Committee, was handed the Leadership in Sport Award in association with Nolan Partners, for a year of bold decision-making.
Jürgen Grobler OBE, meanwhile, earned the Coutts Lifetime Achievement Award for his role in changing the way that Olympic teams can be set up, leading British rowers to gold in every Olympics since 1992.
Elsewhere in the industry, Two Circles picked up the prestigious Agency of the Year Award, while adidas were recognised as Brand of the Year in association with Pinsent Masons. Samsung’s hugely popular School of Rio was awarded Event or Competition Sponsorship of the Year in association with CSM Live, whilst England Hockey was named Governing Body of the Year in association with XL Catlin. Channel 4’s We’re The Superhumans scooped the final award of the evening, Campaign of the Year award in association with Smart Group.
BT is the Headline Partner of the BT Sport Industry Awards. Official Partners are Coutts, ESPN and EY.