Brand of the Year Winner:adidas UKChannel 4EFLMercedes AMG Petronas Formula One Team Reebok UKTeam GBSponsored by:
Campaign of the Year Winner:Channel 4 We're the Superhumansadidas BOSS EVERYONE London 2017 The Race Is OnLucozade Sport Made to MoveNissan GB #DoItForUs Samsung Samsung School of RioSponsored by:
International Marketing Campaign of the Year Winner:Standard Chartered Bank Inside Anfield Carlsberg Probably the Best UEFA EUROsFOX Sports #18toWin: The World's Biggest Penalty ShootoutMcDonald’s Player Escort DiariesSamsung Global Mobile #DoWhatYouCantUEFA UEFA EURO 2016: This One’s For YouSponsored by:
Event or Competition Sponsorship of the Year Winner:Samsung Samsung School of RioDuracell The Great Run Series: Powering Runners To Go FurtherEE The EE Wembley Cup 2016HSBC Rugby Sevens: Breaking New GroundPepsiCo UEFA Champions League #GameReadySAUDIA Saudi Super Cup 2016Sponsored by:
Best Use of PR Award Winner:Captain Morgan Captain Wes Morganadidas adidas PureBOOST X LaunchBritish Airways Partnership of Team GB & ParalympicsGBLand Rover Title & Exclusive Innovation Partner of Ben Ainslie RacingSamsung Samsung School of RioThe National Lottery & English Institute of Sport The Food Champions
Participation Event of the Year Winner:I Am Team GB The Nation’s Biggest Sports DayBeat the StreetParallel London 2016parkrun UKThe Color Run Presented by SkittlesVirgin Money London MarathonSponsored by:
Community Programme of the Year Winner:Our Parks Turn Up Tone Up LondonEFL Trust National Citizen ServiceNatWest & Royal Bank of Scotland RugbyForceparkrun UK junior parkrun UKRFU Return To RugbyYorkshire Bank & Welcome to Yorkshire Yorkshire Bank Bike LibrariesSponsored by:
Entertainment Experience of the Year Winner:Madison Sports Group Six Day Londonadidas The F2 ShowBose Mercedes AMG Petronas F1 Virtual GarageHyundai Motor UK The Hyundai FanDomePremier League & Barclays BPL Live: Cape TownSamsung Samsung SliderSponsored by:
Cutting Edge Sport Award Winner:Catapult & ECB Performance Technology Partnershipadidas Football Pogba X StormzyBT Sport Live Stream of the UEFA Champions League FinalDNAFit Genetically Guided PerformanceSIS Pitches History in the making at the 2018 FIFA World CupSouthampton FC Reinventing Digital RightsSponsored by:
Governing Body of the Year Winner:England HockeyBritish CyclingBritish GymnasticsEFLLawn Tennis AssociationRugby Football UnionTable Tennis EnglandSponsored by:
Agency of the Year Winner:Two CirclesCAA SportsHill+Knowlton Strategies M&C Saatchi Sport & EntertainmentOctagonThe Sports Consultancy
Young Agency of the Year Winner:GoatBall Street NetworkInCrowdMATTARed Lantern Digital MediaWeAreFearless
Digital Platform of the Year Winner:BBC SportArsenal FC Junior Gunners AppChannel 4 Rio 2016 Paralympics powered by DeltatreECBGoalGrabyo
Team or Individual Sponsorship of the Year Winner:Land Rover Land Rover BAR: Above & BeyondCaptain Morgan Captain Wes MorganHome Credit Shandong Luneng, Beijing Guoan & Tianjin TedaHUGO BOSS Alex Thomson: Road to VendéeLucozade Sport Anthony Joshua: We are all Made to MoveSamsung Samsung School of Rio
Social Media Campaign of the Year Winner:adidas Football Pogba X Stormzyadidas BOSS EVERYONE BT Sport #GoalsRecreated Channel 4 Rio 2016 Paralympic GamesEuropean Tour Access All AreasLand Rover Land Rover BAR: Above & BeyondWorld Rugby Rio Rugby 2016
