Shortlist

Brand of the Year

adidas UK
Fnatic
Formula E
Jaguar Land Rover
NFL
In Association With: 

International Marketing Campaign of the Year

adidas Football
Tango League
Beko
FC Barcelona - Official Partner of Play
Betfair
#MagicOfBarça
Bridgestone Europe
Chase Your Dream, No Matter What
Manchester City Football Club
Win an advert for your Wix business
Nissan
UEFA Champions League 2016/17
In Association With: 

Campaign of the Year

BT Sport
Where the best go head to head
ECB
Go Boldly (We Are England Cricket)
Mastercard
UEFA Champions League 2016/17 - “Some call it Madness. We call it Priceless.”
Nature Valley
The Court Is Yours
Standard Life Investments
One Team. One Standard
Stonewall & TeamPride
Rainbow Laces 2017
In Association With: 

Event or Competition Sponsorship of the Year

All England Lawn Tennis Club & IBM
Using AI to change fans perceptions of tennis
Cadbury & The Premier League
Dimension Data
Revolutionising the viewing experience of the Tour de France
evian
#wimblewatch LIVE
Hilton Garden Inn
Best Beds in the House
Samsung
Tough Mudder
In Association With: 

Participation Event of the Year

British Cycling
HSBC UK City Ride
BT Sport
BT Sport Pub Cup 2017
Marathon Swims
Marathon Swims 2017
Parallel London
Parallel London 2017
Royal Parks
Royal Parks Half Marathon
Vélo Birmingham 2017
In Association With: 

Best Use of PR Award

Betsafe
Creating A Notorious PR Campaign With Conor McGregor
EA Sports FIFA 18
FIFA ratings campaign
Great British Racing
#StirrUpSummer
HTC
HTC U11 “Extreme Selfies” with Tom Daley
Lucozade Sport
Nobody Ever Moved Forward Standing Still
Simba
Simba x Gareth Bale - The most advanced airline seat in the world
In Association With: 

Agency of the Year

CAA Sports
Ear to the Ground
M&C Saatchi Sport & Entertainment
Seven League
Two Circles
Wasserman

Performance Technology of the Year

Catapult
Catapult G5
DNAFit
Genetically Guided Performance
Kitman Labs
Athlete Optimization System
OptaPro
ProVision
STATSports Group
STATSports Apex
Xsens
Xsens MVN Analyze

Film Content of the Year

BT Sport
Being Dele
European Tour
Aaron’s Best Day Ever
HSBC
Sevens From Heaven
Lucozade Sport
Nobody Ever Moved Forward Standing Still
Southampton Football Club
#MadeForHeroes - The super-powered kit launch
The FA
Salute the Lionesses

Sustainability Initiative of the Year

Columbia Sportswear
National Parks UK - Earth Smart Rain Gear
GRN Sportswear
The world’s most sustainable skinsuit
Land Rover BAR
#RaisingTheBAR
Octopus Energy
Arsenal goes green with Octopus Energy
RFU
Rugby Energy Club

Best Use of Analytics, Data or Research Award

Aston Villa Football Club
#MyVillaMoments
Derbyshire County Cricket Club
Sportego assist Derbyshire Cricket to record off-field growth
Diageo
Understanding Johnnie Walker F1 Sponsorship Activation
ICC Women’s World Cup Organising Committee
Setting new benchmarks for women’s sport
Infosys
Reinventing the tennis experience
NTT DATA
NTT DATA & The Open Championship

Digital Community of the Year

90min
The #1 Voice of the Fan in Football
adidas
adidas Tango Squad London
adidas Football
GLITCH
BT Sport
BT Sport
Coral
The Kick Off with Coral
Strava
The Social Network for Athletes
UNILAD
UNILAD Live Sport

Diversity and Inclusion Award

Arena Racing Company
The Silk Series
Everton Football Club
Everton in the Community
London 2017
The World Para Athletics Championships - Affecting a Change
Parallel London
Parallel London 2017
Premiership Rugby
Premiership Rugby’s Accessibility Commitment
SSE
SSE Wildcats - The FA Girls’ Football Centres
UEFA
#EqualGame

Community Programme of the Year

Aldi & Team GB
Get Set to Eat Fresh
ECB
All Stars Cricket
Mitsubishi Motors & England Rugby
Mitsubishi Motors Volunteer Recognition Programme
QPR & QPR in the Community Trust
#Game4Grenfell
RFU
England Rugby Inner Warrior
Tennis Foundation
SERVES - Changing lives through tennis
West Ham United Foundation
150Club

Entertainment Experience of the Year

BT Sport
BT Sport VR - UEFA Champions League Final
Edgbaston
NatWest T20 Blast Finals Day 2017
Formula 1
F1 Live London
London 2017
Hero the Hedgehog
Mastercard - UEFA Champions League Final 2017
''Some call it Madness. We call it Priceless.'' Barber Shop
NFL UK
2017 NFL London Games & Events

Ambassador, Influencer or Team Partnership of the Year

Canterbury
#RugbyFit Experiment
Coral
The Kick Off with Coral
NatWest & the ECB
Cricket has no boundaries
NFL UK
Osi Umenyiora
Škoda UK
Škoda UK & Sir Bradley Wiggins
Standard Life Investments
Principal Partner of the British & Irish Lions

Social Media Campaign of the Year

adidas Football
Messi Piano
ATP Media
Tennis TV
Bauer Media
Country Walking magazines #walk1000miles
European Tour
Access All Areas
International Netball Federation
Netball World Youth Cup 2017

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