In September 2014, Tom Fox joined Aston Villa Football Club as Chief Executive.
From August of 2009 he was the Chief Commercial Officer at Arsenal Football Club, a newly created role established to oversee all of the Club’s commercial efforts worldwide. During his 5 years in North London Tom built a world class commercial team in the areas of partnership development and servicing, marketing, sales, retail and digital media. This team greatly expanded Arsenal’s global media footprint and negotiated partnership deals totaling almost £400m over a 4 year period, doubling annual commercial revenues from £52m in 2009 to their current level of £110m.
Tom has over 20 years of experience in brand management and sports marketing. Prior to joining Arsenal he was at the Wasserman Media Group, a leading sports marketing agency, as a Principal responsible for Business and Corporate Development. He joined WMG from Pepsi Co. where he was the Senior Vice President of Sports Marketing for Gatorade Thirst Quencher.
Tom began his career with Quaker Oats in 1985 as an Assistant Brand Manager in the company’s food division. He advanced through the company’s ranks to the position of Group Manager of Worldwide Sports Marketing before departing Quaker in 1993 for the NBA where he worked in the Partnership Development team.
Immediately prior to re-joining the Gatorade brand in April of 1999, Tom held the title of U.S. Sports Marketing Director for Nike, Inc. in Beaverton, Ore. where he was responsible for the strategic direction and management of Nike’s sports marketing programs in the United States. He was moved into that role after seven months as Asia Pacific Sports Marketing Director for Nike, based in Hong Kong, overseeing the brands’ sports related activities across the region.
Prior to his tenure with Nike, Tom was Vice President, Managing Director for NBA Asia, Ltd. in Hong Kong from 1994-1997. During that time he dramatically increased the league’s profile in this important region by opening the NBA’s first offices in Asia; Hong Kong in 1995 and Tokyo in 1996, and expanding the broadcast presence of live games on free and pay television.