Nick Read is Managing Director, The Vitality Programme at Vitality, formerly known as PruHealth.
He was part of the original team that set up the company and has specific responsibility for the creation and development of the Vitality wellness programme as well as heading up the company’s R&D function.
Vitality has made a significant investment in sport as part of its brand development strategy. Personally, Nick has played a key role in securing lead marketing rights to a number of major properties, with a strong emphasis on partnering with women’s and grassroots sports. Previously Nick spent 10 years as a strategist at Accenture.