David Stern leads a league that is a model for professional sports in league operations, public service, global marketing and digital technology.
During Mr. Stern's nearly 30-year tenure, the league has added seven franchises; enjoyed a 30-fold increase in revenues; expanded its national television exposure dramatically; and launched the Women's National Basketball Association and the NBA Development League.
Interest generated by the leagues' growing international initiatives has led to the opening of offices in 14 global markets, the televising of games in 215 countries and territories in 47 languages, and the creation of 14 international online destinations. The leagues' digital assets, including NBA.com, WNBA.com, and NBADLeague.com; social media platforms; NBA LEAGUE PASS; NBA TV, which is currently available in 60 million U.S. homes; and mobile applications reach hundreds of millions of fans every day.
An intense commitment to social responsibility both in the United States and around the world has marked Mr. Stern's tenure as commissioner. In 2005, the league launched NBA Cares, a programme through which the NBA, its players and teams have raised more than $225 million for charity, provided more than 2.6 million hours of hands-on service to communities around the world, and created more than 830 places where children and families can live, learn, or play. NBA Cares supports a host of community outreach initiatives, including a myriad of internationally recognised youth-serving programmes that focus on education, youth and family development, and health and wellness.