Alistair Kirkwood heads up the NFL’s UK office in London, overseeing all commercial operations, including television negotiations and the staging of NFL London Games.
Under his guidance, the NFL has achieved consistent growth in the UK over the past decade and in 2017 will stage four games in London for the first time, two at Wembley and two at Twickenham. The NFL has an additional 10-year agreement to play games at Tottenham Hotspur’s new stadium.
By the end of 2017, the NFL will have staged 21 regular-season games in London, with 26 out of 32 teams participating.
UK television coverage of the NFL on BBC TV and Sky Sports reached 24 million unique viewers during the 2016 season, with Super Bowl achieving a combined television audience of four million on those two broadcast partners.
He is lives in London with his wife, Sarah, and their son and daughter.