A thrilling evening at the Sport Industry Awards 2021 saw the sector reunite for the first time since before the coronavirus pandemic to honour the work done in that time, as well as celebrate the resilience and vibrancy of the industry. Amongst the big winners of the night were Marcus Rashford and Barry Hearn.
Rashford received the Integrity and Impact Award in association with Dow Jones Risk & Compliance for his campaigning work to end child poverty, while Hearn was honored with the Coutts Lifetime Achievement Award, and was presented with the trophy by his son Eddie.
- To see the full list of winners, CLICK HERE.
Also triumphing were Agency of the Year Ear to the Ground, and Young Agency of the Year Ten Toes, who both won their respective Awards for the first time.
Incredibly proud to win such a prestigious award. It’s testament to the brilliant team for all their hard work and dedication. Thanks to all our amazing clients and congratulations to all of tonight’s nominees and winners. Excited for what’s ahead. #SIAwards2021 https://t.co/Iv4UPnq4K5— Ten Toes (@TenToesMedia) September 8, 2021
Meanwhile, Sport England was awarded Sport Organisation of the Year in a Judges Award category. The body was honoured for its role in helping NGBs throughout the pandemic, but also scooped the Partnership Award in association with Evolution London for its work with Age UK and a host of other charities in launching the We Are Undefeated programme, which encourages both older people and disabled people to get active.
Love this pic. These guys and so many others gave our work the dedication and focus it needed in the toughest of years. So proud @Sport_England #SportsOrganisationoftheYear #SIAwards2021 https://t.co/h9UHSk2LZ2— Tim Hollingsworth (@tphollingsworth) September 8, 2021
Among other winners on the night were The FA, for its Heads Up campaign, which won the Active and Wellbeing Award, and the 2.6 Challenge, which scooped Campaign of the Year in association with YouGov Sport.
Mum, we won….— David Gerty (@david_gerty) September 9, 2021
Heads Up, winner of the @SportIndustry Active & Wellbeing Award.
The motive wasn’t industry recognition, it was getting people to talk more openly about their mental health. Hopefully the team’s work made a difference #SIAwards2021 pic.twitter.com/8OgWJiAD6G
About last night…. We had such a great celebration at the @SportIndustry awards! Congrats again to @SuperLeagueTri for your phenomenal win.— PTSportSuite (@PTSportSuite) September 9, 2021
This industry, it gets our blood pumping! We love it!#SIAwards2021 #Awards #Innovation #Sports pic.twitter.com/k9YDcYlUoA
The stat-studded evening saw a host of famous faces walk the red carpet and attend the event, as well as present trophies on stage to the winners. Alongside the Hearns, the likes of Maro Itoje, Tanni Grey-Thompson, Jack Wilshere, Jake Humphrey, Jeanette Kwakye, and Chelcee Grimes were all in attendance.
Thank you to @SportIndustry for inviting me to the #SIAwards2021 last night. It was a huge honour to present an award and meet so many amazing people. Congratulations to all of the winners! pic.twitter.com/PHdlsIK0OB— Christopher Skelley (@ChristopherSke2) September 9, 2021
Had a great night at the @SportIndustry Awards with @h_richardson8 Highlights for me: sitting between two powerhouses @chrisgrant14a and @Tanni_GT— Kate Richardson-Walsh OLY (@katewalsh11) September 9, 2021
Tanni’s speech referencing the plight of the Afghan Paralympic athletes and the awards for @MarcusRashford & @Sport_England #change pic.twitter.com/qLzx5G658P