01 Jul 2022

By: Sport Industry Group

Sport Industry Socials is an exciting new series of informal networking opportunities happening throughout 2022. Each event will focus on trending topics and is ideal for anyone who wants to expand their knowledge and network at the same time.

In the first Sport Industry Socials event of the year - entitled 'Finding A Fanbase' - leading figures representing sports on different stages of their journeys discuss the challenges of finding and retaining fans in a crowded marketplace.

One such rightsholder is the England and Wales Cricket Board (ECB). In 2021, the ECB launched The Hundred, a 100-ball cricket tournament involving eight men's and eight women's teams located in major cities across the UK designed to attract younger and more diverse crowds.

The inaugural competition, which won Event of the Year at the Sport Industry Awards 2022, was deemed a huge success. In addition to a hugely entertaining on-field product which provided a platform for male and female cricketers to showcase their skills, 55% of ticket-buyers were attending cricket for the first time, while 21% of attendees were female, 19% were under-16 and 12% were from ethnically diverse backgrounds.

Joining the Sport Industry Socials panel next month to share The Hundred’s strategy for success is the competition’s Marketing Director, Jen Vile.

Vile commented, “It’s great to be part of the inaugural Sport Industry Socials event, especially as the topic is so relevant to our work on The Hundred over the last couple of years. I’m looking forward to sharing some of our experiences in building a new competition and new brands, and I’m also looking forward to hearing other views from the room and across the wider sports industry.”

The first Sport Industry Socials event ‘Finding A Fanbase’ will take place at The HKX Building in Pancras Square on Thursday 7th July. At present, attendance at Sport Industry Socials events is only open to Sport Industry Members. Click HERE to find out more about Sport Industry Membership.