Kindred Group (previously Unibet Group) has teamed up with Betfilter, who provide a tool blocking access to online gambling sites, to help prevent people under the age of 18 from being exposed to gambling advertisements.
Kindred has worked with Betfilter over the past year to help fund the development of the new social responsibility tool called AdBlocker, which will be available across all markets. The new tool can be installed on all devices where the user wants gambling ads to be blocked.
Maris Bonello, integrity analyst manager at Kindred Group said: “I am happy that this new social responsibility tool is now ready and available to those who need it. We have always been very clear that our products are only to be used by adults over the age of 18, and therefore see this tool as an important addition to our responsible gambling toolbox. This project also follows our commitment to supply a joyful form of entertainment to our customers.”
Per Albertsen from Betfilter added: “At betfilter.com we are proud to collaborate with Kindred Group on this project. Our company has always strived to help people with gambling problems and also ensure safety for children.
“The new AdBlocker, which is initially available for Windows users, blocks gambling ads, thus preventing vulnerable people from being tempted. We believe this ‘Out of Sight, Out of Mind’ method to be truly effective in promoting responsible gambling”.
Kindred will offer a number of AdBlocker licenses for free to customers. The Betfilter license is already offered for free to Kindred customers.