Rouleur magazine’s annual, three-day cycling exhibition in London has announced a first night sell-out as the event gets underway.
Leading names from the sport including Eddy Merckx, Sir Bradley Wiggins and Fabian Cancellara are all set to take to the stage at Victoria House in London.
The event will also see the launch of The Road Book 2018 – a new publication created by sports and entertainment industry veteran Jonathan Marks.
The founder of the MTC agency has drawn on his network and 25-year experience to develop the project, which is being pitched as “the first ever annual almanack that records every result from the female and male professional Road Racing season.”
The 900-page tome aims “to evoke the spirit of Wisden” for the sport of cycling, harnessing the passion for data and results that exists throughout the sport.
Contributors to the project include statistician Cillian Kelly who developed the software that underpins the publication; broadcaster and author Ned Boulting; editorial director Charlotte Atyeo whose 10 years at Wisden publisher Bloomsbury saw her edit a raft of cycling titles.
The book is a collaboration with Rouleur, which has created the visual branding and design and will continue to support the initiative.
A spin-off ‘Road Book Society’ is also planned, offering members exclusive events and access to new digital content platforms which will come online in 2019 as the data expands.
The Rouleur Classic is described by organisers as “an intimate gathering of elite cyclists and the visionaries behind the sport’s leading brands and technology.”
The event has evolved into a popular trade platform for the cycling business.
This year’s programme includes a presentation from UCI President David Lappartient of the route and opportunities related to the UCI Road Cycling World Championships being staged in Yorkshire next year.
Meanwhile the Trek-Segafredo team will use the exhibition to launch its 2019 World Tour kit with help from GB star Lizzie Deignan and specialist apparel manufacturer Santini.