The 2019 UCI Road World Championships, which took place in Yorkshire, drew a record global audience, according to organisers.
329 million people in 124 countries watched coverage of the nine-day long event in September 2019.
Global viewing figures increased 31%, up from 250 million the previous year in Innsbruck, with the event broadcast to an extra 24 countries this time around.
Peter Dodd, Commercial Director, Welcome to Yorkshire, said: “These figures are really impressive and it’s fair to say the eyes of the world were on Yorkshire during those nine days of action. The footage showcased some of the very best scenery we have to offer and we’re sure it will have inspired many people across the globe – cyclists and non-cyclists alike – to come and sample our great county for themselves.”
In the UK, every race was shown live on the BBC with key cycling markets like Belgium, Holland and Germany also seeing extensive coverage. Organisers say the total number of broadcast hours increased 38% year on year, with 7,089 hours covered across the globe, with more than 6,500 hours broadcast across Europe.
Chair of Yorkshire 2019 Chris Pilling said: “These are fantastic figures which far exceed our initial broadcast expectations. We pledged we would showcase Yorkshire to 250 million people across the globe, so to reach 329 million in 124 countries is very satisfying. We delivered an inclusive, innovative and inspiring Championships which I have no doubt will attract new visitors to our beautiful county for many years to come.”
The event marked only the fourth time the UCI Road World Championships have been held in Great Britain, and the first time since 1982.
All races finished in the spa town of Harrogate, which served as the competition hub, with events starting in nine different towns and cities across the county.