2021 Olympic Games to keep Tokyo 2020 name

26 Mar 2020

By: Sport Industry Group

The Olympic Games Tokyo 2020 will still keep its name, despite the event being moved back a year, to take place no later than summer 2021.

In a media conference to discuss the postponement of the Games, Thomas Bach, President, IOC, said that despite the changes, the name of the Games would not change, and this would allow sponsors to keep their rights to the event.

“These Games are called the Olympic Games Tokyo 2020. Therefore, for me, it is a logical consequence that the sponsors of the Olympic Games Tokyo 2020 keep their rights, even if these Games are organised in 2021,” he said.

While a new date has not yet been set for the Games, Bach also confirmed that a taskforce, called ‘Here We Go’ has been set up to discuss a new time frame with 33 international federations. Those discussions will begin immediately with a view to finding an alternative date, but Bach also hinted that that date may not necessarily be for the summer of 2021, but could instead take place earlier.

“The agreement is that we want to organise these Olympic Games at the latest in summer 2021,” said Bach. “That means that the task force can consider the broader picture and this is not restricted just to the summer months. All the options are on the table before or during the summer 2021.”

Previously, a number of IOC sponsors and stakeholders sent messages of support to the organisation in response to the news that the Games had been postponed. 

A number of sponsors, athletes, federations and broadcasters have all welcomed the decision, taken in response to the coronavirus pandemic and its impact on public health as well as athlete wellbeing.