77% of parents more active than their children, says Decathlon survey

02 Sep 2019

By: Sport Industry Group

A survey carried out by Decathlon has shown that children are the least active members of the family, as part of the Decathlon Activity Index 2019 study.

When comparing exercise levels - and even when including weekly PE lessons in schools - 77% of the parents surveyed said they exercise more than their children do, while 64% said they believe they are fitter than their children.

Decathlon also says that the findings are even more stark when looking only at parents of adult children, with 93% of those parents saying they feel they are fitter than their children are.

Only 11% of respondents say their family exercises together, which the retail brand says could reflect a wider concern about children’s exercise habits and how it affects their future fitness levels.

Chris Allen, Market Manager, Decathlon said: “It’s really concerning to see how unfit kids are and just how few families are exercising together. The research also looks into the activity levels of adult children, revealing how they too are less active than their parents - suggesting that learned habits from childhood are affecting activity levels in their adult lives.
“Children today are pursuing less active and exercise-based past-times; the key is to make it fun for them by finding a sport or form of exercise they genuinely enjoy. Making exercise a more social occasion, by getting friends or the whole family involved is a great way to introduce an active lifestyle to kids.”

The Decathlon Activity Index tracks rates of participation in sport and other physical activities across the year through a national survey repeated every month.