90min to supply Sports Illustrated with global content

13 Oct 2017

By: Sport Industry Group

Minute Media, parent company of digital publishing brands 90min, 12up and DBLTAP, has teamed up with Sports Illustrated (SI) for a new content collaboration to enhance SI’s global coverage of football on its digital platforms.

Under the deal, 90min, a digital football platform, will supply Sports Illustrated’s football channel, Planet Fútbol, with global football content developed by 90min’s editorial staff and fan contributors, offering on-the-ground coverage of leagues, teams and players from around the world. The new content from 90min supplements Planet Fútbol’s coverage of the sport from journalists like Grant Wahl and Brian Straus.

The new coverage section recently launched on SI.com as “Planet Fútbol, Powered by 90min.”

As part of the agreement, 90min also supplies Spanish language coverage for SI’s newly launched “Planeta Fútbol” channel, the first-ever Spanish language-specific coverage section for SI.

Beyond adding coverage of the game to SI.com’s growing digital audience, the two companies will work together to secure advertising partnerships that extend across their platforms.

Mark McClusky, Sports Illustrated digital editor said: “Soccer is truly a global sport and continues to grow in popularity in the United States. We want to provide our readers with the most in-depth soccer coverage possible, and working with 90min and its team of global soccer experts is the perfect fit to help bolster our offering to fans.

“We have seen extraordinary recent growth in our soccer audience, and we expect this to continue as more and more people engage with the sport.”

Rich Routman, president, Minute Media said: “We are excited to be partnering with Sports Illustrated to expand the reach and influence of 90min’s global content. With fan interest and excitement growing as we approach the 2018 World Cup, now is the perfect time for big sports media brands to take their soccer coverage to the next level. We are proud to be recognized as the industry leader in global soccer editorial and are pleased to share our content with such a respected name in the sports publishing world.”