10 Apr 2017

By: Sport Industry Group

Active has partnered with the BT Sport Industry Awards to supply the event’s first app and mobile ticket service, ahead of the celebration on 27th April 2017.

The technology and security company, which delivers innovation within the mobile ticketing sector, will also support the Entertainment Experience of the Year category.

As the official ticketing partner to the BT Sport Industry Awards, Active’s new platform will enable guests to retrieve their mobile ticket straight to their phone, view useful event information, check out the shortlist, and follow along with the latest conversation via @SportIndustry’s social wall.

Headquartered in London, UK, Active has global client relationships with major brands, sports teams and music artists around the world. The company is currently expanding and emerging in Asia, Middle East and Africa.

Barbara Marino, chief commercial officer at Active, commented: “Over the next five years over 34 billion tickets will be sent to mobile devices, so the opportunity to bring our technology into the hands of the one of the most vibrant sectors in the world is a perfect scenario for us.” 

Alex Coulson, executive director, Sport Industry Group, added: “We are always looking to enhance and improve the experience for our guests at the BT Sport Industry Awards. Working with Active to create a mobile ticket is a fantastic start and we’ll certainly be looking to build on this platform in the future.” 

Login details for guests of the BT Sport Industry Awards 2017 will be sent from next week. 

The BT Sport Industry Awards is the industry’s most anticipated night of the year and welcomes key players from the sport industry and celebrities. Taking place at Battersea Evolution on Thursday 27th April 2017, full details including the remaining available table packages can be found here.

BT is headline partner of the Awards, with Coutts, ESPN and EY official partners.

Click here to find out more information about the Awards and view the Official Shortlist here.