Adidas launch Pharrell-designed reimagined kit range

26 Oct 2020

By: Sport Industry Group

Sportswear giant adidas teamed up with Humanrace to launch a new jersey collection in partnership with five top football clubs.

Taking inspiration from significant moments in the histories of Arsenal, Manchester United, Bayern Munich, Juventus, and Real Madrid, the kits were designed with Humanrace Creative Director and adidas collaborator Pharrell WIlliams. 

Informed by past milestones, the reimagined kits reflect modern football culture, and were redesigned in a traditional artistic format. Each jersey started out on a simple cotton t-shirt, with artistic representations of each classic kit first hand-painted on a piece of canvas before being transferred to new adidas clothing. 

“History is what shapes the future, and sometimes in order to look forwards, first we need to look back,” said Williams.

“The most important part of the process with this collection was to learn of each club’s legacies and how each defining moment of their histories were captured and preserved from a design perspective. Each of the new jerseys are symbols of the five club’s legacies and a true celebration of the universality of sport.”

Humanrace worked closely with each of the five teams to bring the clubs together for the first time in what adidas says is a ‘shared celebration of the human spirit’. 

The adidas Humanrace FC Collection will also feature a reimagined Predator Mutator HU style, which will also be available to buy as part of the collection.