06 Apr 2022

By: Sport Industry Group

Adidas has agreed a deal to become title sponsor of the Manchester Marathon, the UK’s second largest marathon.

The agreement will see the sportswear giant become the title partner for the 2023 adidas Manchester Marathon, which will take place on Sunday 16th April. The vision of the event is to continue focussing on equal opportunities and growing running communities and assisting runners of all abilities with a range of training support and expertise.

The event has increasingly become a favourite with runners of all abilities, ranging from some of the world’s greatest elite runners, to amateurs. It’s the second largest marathon in the UK by a distance, and one of the five most popular in Europe, with over 24,000 people registered to run in the recent 2022 edition.

CEO of event organisers Human Race Events, Nick Rusling, said, “We are delighted to be working alongside the team at adidas. It quickly became apparent we share the same values and passions. Both the Manchester Marathon and adidas are stand-out brands within the world of running and therefore the partnership is a very natural one. Working together is a huge step forward in our goal of improving lives through mass participation events for everyone.”

Chris Walsh, VP Brand, adidas North Europe added, “We are delighted to announce our title sponsorship of the Manchester Marathon. We are passionate about providing access to sport and enabling more people to enjoy running. At adidas, we believe that through sport we have the power to change lives and we look forward to celebrating the hard work and dedication of every runner as they take on race day in April 2023.”

Places in next year’s adidas Manchester Marathon are available from midday on Tuesday 5th April. To celebrate the new partnership a new entry type will give runners the opportunity to sign-up and receive an adidas Manchester Marathon training t-shirt at a reduced price.


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