The AELTC has appointed Alexandra Willis as Communications & Marketing Director, in a move which will be effective from 1st August 2021.
Willis is currently the organisation’s Head of Communications, Content and Digital, and has overseen the development of the AELTC’s digital, marketing and communications strategies over the past decade.
In her new role as Communications & Marketing Director, the Sport Industry NextGen Leader will be responsible for communications, marketing and the brand vision for The Championships, with the ambition to grow reach, exposure, and engagement of and with Wimbledon to a global audience. This will include audience development and engagement, content development and creation, and enhancing and promoting Wimbledon’s reputation.
The AELTC says the appointment concludes the first part of an ‘extensive’ external recruitment process after the announcement that Mick Desmond, the AELTC’s Commercial & Media Director, will be retiring following the conclusion of The Championships 2021.
The second part of the recruitment process, for a Commercial Director, is still ongoing.
“Alex is a well-respected and highly regarded leader in the digital and communications field and has been instrumental in the transformation of the AELTC’s digital and communications strategies over recent years,” said Sally Bolton, CEO, AELTC.
“Alex is perfectly placed to lead our drive for greater reach and engagement with a global audience and I am delighted that she has decided to continue her career with us.”
Willis added: “I am absolutely delighted to be given this opportunity to continue my time at the AELTC in this new role and take on the opportunities and challenges ahead of us.
It has been an immense privilege to be a part of the Wimbledon story to date and I would like to thank Mick and the team for all their support. I am tremendously excited for this next chapter as we strive to secure Wimbledon’s relevance for the future and look forward to working with Sally, the Board and our team to deliver on that ambition.”