AELTC launches Wimbledon Recreated in absence of Championships

12 Jun 2020

By: Sport Industry Group

In the absence of the 2020 Wimbledon Championships, the AELTC has launched ‘Wimbledon Recreated’, a new campaign to celebrate the ‘2020 Fortnight’.

With no live tennis this summer, tournament organisers are aiming to provide a ‘Wimbledon experience’, centred around ‘The Greatest Championships’ - which will tell the round-by-round stories of some of Wimbledon’s greatest matches, and will be available across TV, digital and social media.

The AELTC says it will deliver the campaign alongside its partners, with a ‘digital experience’ on its website created by IBM. Each match will be available to watch in full, searchable by point and ‘excitement’, alongside statistics, photo galleries and features. The matches will also be live streamed across Wimbledon’s social media platforms, while some of the matches will be enhanced by IBM to meet modern viewing standards.

Meanwhile, the BBC has also announced its coverage, and will look back at some of the most memorable moments of Wimbledon with a range of programming. From 29th June, the broadcaster will present a programme each weeknight hosted by Sue Barker from the AELTC with guests such as Tim Henham and Boris Becker along with John McEnroe joining via video link.

“It is the passion of our fans for The Championships that has shaped our event over the years, and will continue to do so,” said Richard Lewis, Chief Executive, AELTC. 

“We will all be feeling the absence of The Championships this year, but we hope, through Wimbledon Recreated, to go some small way to filling the gap. It won’t be as good as the real thing, but we hope it will be an opportunity for us to come together even though we are apart, to demonstrate that Wimbledon is for everyone, in any way you choose to celebrate it – playing tennis, eating strawberries, or just a really good picnic.”

Wimbledon Recreated launches with a film, including a sequence of recreations narrated by commentator Andrew Cotter. It features Simona Halep’s walk onto Centre Court, Novak Djokovic’s taste of grass, and Serena Williams’ serve, weaved together with footage from tennis fans around the world.