AELTC partners with HSBC to boost awareness of Ticket Resale Scheme

03 Jul 2019

By: Sport Industry Group

The All England Lawn Tennis and Croquet Club (AELTC) has teamed up with partner HSBC to promote Wimbledon’s Ticket Resale Scheme.

Tim Henman and Lindsay Davenport participated in a press conference with a twist, hosted by HSBC on Court 20, to raise awareness of the Scheme.

HSBC, official banking partner of Wimbledon, has supported the Ticket Resale Scheme for 11 years, helping benefit charities via the Wimbledon Foundation, with over £3.2m going to local causes and charities.

The initiative allows seat tickets no longer in use to be made available for resale to anyone in the Grounds, with Centre Court tickets priced at only £15.

Hosted by sports commentator Andrew Cotter, HSBC invited children from Give It Your Max, a UK tennis charity, to quiz former British No.1 Henman and US former world No.1 Davenport, in a bid to raise awareness of the Wimbledon Foundation.

Henman said: “It has been a real pleasure to be involved to help HSBC raise awareness for a scheme that not only provides more fans with the opportunity to enjoy world class tennis, but also raises funds for a cause that truly makes a difference in communities.”

More than 270,000 tickets have been resold since the scheme began in 1954.

The AELTC and the Wimbledon Foundation use the money raised from Ticket Resale to support military and emergency service benevolent funds in recognition of the role their personnel play as stewards at The Championships; tennis related charities; and local projects helping to meet social needs in the boroughs of Merton and Wandsworth.