AELTC reflects on new Wimbledon landmarks

19 Jul 2019

By: Sport Industry Group

The All England Lawn Tennis Club (AELTC) has reported record digital and streaming audiences, alongside strong TV figures worldwide, for the 2019 edition of the Wimbledon Championships.

Sunday’s Men's Singles Final between Novak Djokovic and Roger Federer delivered a peak audience on BBC1 of 9.6m and 2.7m stream requests in the UK, out-pacing England’s victory in the Cricket World Cup final across Channel 4 and Sky Sports.

Digital  consumption of the Wimbledon Fortnight on BBC platforms was a record-breaking 28m, up four million on 2018, with a total TV reach of 27m, representing 45% of the UK population.

Similarly in the US, the men’s final was ESPN’s highest-rated since 2012, peaking at a 4.6 rating, while overall coverage was up 30% on 2018.

Fox Sports Australia enjoyed its best Wimbledon Fortnight ever with an audience increase of 147% year on year, and Channel 7 registered an almost 20% increase in cumulative reach.

The final day of the Fortnight also delivered a record day for Wimbledon’s digital platforms, registering 4.13m unique devices and 29m page views on Sunday, closely followed by 4.01m unique devices and 36m page views on the men’s semi-finals day. Registrations to myWIMBLEDON, Wimbledon’s fan engagement platform, exceeded 700,000.

Sunday’s final also saw Wimbledon witness its highest ever interactions on Twitter (750k), Instagram (3.5m) and YouTube (77,000) and second-highest ever on Facebook (1.31m), along with its highest ever video views on Twitter (8.3m), Instagram (10.34m) and YouTube (6.76m).

Attendance, meanwhile, was the second-highest in Wimbledon history, with 500,397 guests attending across the Fortnight, and an all-time record for Grounds Passes sold pre-5pm. The total attendance figure was aided by the capacity of the grounds rising by 42,000 for this year’s event.