AFC Bournemouth appoints Two Circles

20 Apr 2017

Premier League side, AFC Bournemouth has appointed Two Circles, shortlisted for Agency of the Year at the BT Sport Industry Awards 2017, to help the club to deliver a new digital platform to support their fans, partners and club stakeholders.

This partnership will help the club enhance fan engagement and increase commercial performance, including leveraging the club's digital assets. Bournemouth will be working with Two Circles to develop and expand these commercial opportunities.

In addition to helping the club as they relaunch their digital platform, Two Circles are also implementing a brand new data management infrastructure that will sit behind the site and all the club’s digital platforms. The new solution will merge a number of disparate data sources and create the foundation for a new approach to data driven marketing and fan engagement at the club.

Rob Mitchell, commercial director, AFC Bournemouth said: “When you arrive in the Premier League every aspect of the club has to up its game.  With the help of Two Circles we are already taking the next steps to develop and improve our revenue streams from both existing and new sources. Two Circles has provided us with invaluable insight which is designed to ensure that our commercial operations keep pace with our step up to the top flight.”

Alex Gummer, lead consultant at Two Circles, added: “We are delighted to be working with another top Premier League club and look forward to developing our relationship. Bournemouth have been one of the real success stories in recent seasons and the club is clearly determined to keep moving forward. We are working together to meet their commercial ambitions through maximising the club’s digital assets and providing the cub with a strategy that will benefit them and their fans.”