Aldi launches Kit for Schools campaign with Team GB

28 Aug 2019

By: Sport Industry Group

Aldi has launched an extension of its Team GB campaign to give 20 primary schools across the UK the chance to win sports equipment.

The brand has been the Official Supermarket Partner of Team GB since 2015, and its Get Set to Eat Fresh campaign aims to get young people active in the build up to Tokyo 2020.

The Kit for Schools initiative is an extension of that campaign and will kick off on 6th September around the start of the new school year. Every school that signs up to the campaign will receive a sticker chart, and those that complete the chart will be entered into a final prize draw to win £20,000 for sports equipment, as well as receiving a sports kit containing relay batons, bean bags, cones and bibs.

Stickers will be given out in Aldi stores when shoppers spend £30 or more.

Tim Ellerton, Commercial Director, Team GB, said: “Aldi’s Kit for Schools initiative will open up a whole range of new opportunities for local school pupils to get involved in sport with good quality equipment across a range of sports and help drive enjoyment and activity as we look ahead to Tokyo 2020 in just under a year’s time.” 

Sean McGinty, Marketing Director, Aldi UK, added: “We are committed to working with Team GB to inspire young people to eat well and move more. Being active at school is incredibly important, and our Kit for Schools campaign will give even more young people the chance to take part in additional sports activities.”