01 Feb 2011

By: Sport Industry Group

Car insurer Allianz has agreed a new sponsorship with F1 team Mercedes Petronas GP ahead of the new 2011 season.The deal was confirmed as the team launched its new Silver Arrow car for the 2011 Formula One World Championship.Allianz and Mercedes Petronas GP are planning to work together to promote safety within Formula One with a global road safety information programme.?From this week’s first pre-season test in Valencia, Allianz branding will feature on two of the sport’s main safety features; the HANS (Head & Neck Support) system worn by the team’s drivers Nico Rosberg and Michael Schumacher, and the seat belts of the team’s MGP W02 cars.?Allianz has been a partner of Formula One since 2000 and sponsors the official Formula One safety car and medical car, both provided by Mercedes-Benz.