Allianz set to end Saracens sponsorship

12 Feb 2020

By: Sport Industry Group

According to multiple reports in the Financial Times, The Telegraph and The Times, Allianz is set to pull out of its eight-year long sponsorship deal with Saracens.

In November 2019, it emerged that the club had breached salary cap regulations and the reigning English and European champions were hit with a £5.36m fine and deducted 35 points, and before being hit with a further deduction, effectively relegating the club to the Championship at the end of the season.

Allianz’s deal with the club is due to end in 2021, but it has been reported that the German insurance company wishes to end the partnership a year early. 

The current relationship between the pair sees the Allianz logo worn on the front of Saracens’ shirts. The brand also has naming rights to the club’s north London stadium, the Allianz Park, which it has held since the ground opened in 2013.

Saracens will play in the Championship next season, but will finish their campaign in the English Premiership and will also face Irish side Leinster the quarter-finals of the Heineken Champions Cup this spring.