Allied Sports appoints Ehrenkranz to lead international expansion

14 Jan 2021

By: Sport Industry Group

Allied Sports, a startup sports marketing agency founded in the USA, has announced the addition of Jeff Ehrenkranz to lead its international expansion. 

Ehrenkranz joins Allied Sports after spending 25 years with Octagon Worldwide, where most recently he served as President of Octagon’s International Marketing business and is credited with transforming the company’s European and Asian offering from a traditional sponsorship agency to a creative sports marketing agency.

The move forms part of the agency’s strategic expansion and launch of its international business. Ehrenkranz will be based in London at the agency’s current international headquarters, expanding Allied Sports as part of the independently owned and operated Allied Global Marketing network, which serves clients across six continents as a global leader in entertainment and lifestyle marketing. 

“Allied Sports is bringing together proven leaders who have built and managed the largest brand consultancies and sales organizations in the industry,” said Greg Luckman, CEO and Co-Managing Director.

“Jeff’s track record building cross-cultural agency teams that produce award-winning work for clients is a perfect fit for our international growth strategy. We are excited for Jeff to launch our full-service team in London with a relentless commitment to powerful ideas and impactful work.”   

Ehrenkranz’s career at Octagon included time living around the world while managing core elements of the agency’s sports and entertainment marketing business in North America, Europe and Asia-Pacific. 

He transferred to London in 2013, growing the business to over 300 people across 12 markets, representing world class brands and rights holders including AIG, Budweiser, Hotels.com, Liverpool FC, MasterCard, Shell and UEFA. He also added breadth and depth to Octagon’s global footprint through strategic investments and acquisitions in key markets including Germany, France, Japan and Russia.

“I am thrilled to be joining the Allied family at such a pivotal time for our industry,” said Ehrenkranz. 

“The quality of the team and its entrepreneurial spirit, combined with the deep resources and global reach of the broader company, provide an amazing foundation for us to expand the mission of Allied Sports as an ally for the industry.” 

Since launching in 2019, Allied Sports has been helping modern marketers make the strategic shift from ‘Sponsor to Storyteller’ as a result of the agency’s relationships with rights holders and content creators. 

The agency works across brand marketing, partnership sales, sports content and athlete marketing with a range of clients already including the NFL Players’ Association, the New Zealand All Blacks, and the Miami Heat.