Alonso teams up with blockchain platform

02 Jul 2018

By: Sport Industry Group

Two-time Formula One champion and new Le Mans 24 Hours winner, Fernando Alonso has agreed a deal with Wenn Digital to use the company’s blockchain-secured KodakOne platform to protect images and videos of the McLaren driver.

Under the terms of agreement, the Spaniard will be able to use the company’s image rights management platform, which will protect selected images and videos including archived items, as well as content taken in the future.

The partnership will also enable fans to upload, register and protect their own photos and videos of the McLaren racing team driver. In addition, Wenn Digital intends to build a platform that will reward fans and media content producers for various products and services around Alonso.

Commenting on the partnership, Alonso said: “We live in a world driven by content distribution across different channels, especially during such large events as Formula One and World Endurance Championships. I’m very excited to know that I have the ability to reward my fans and professional photographers for their creativity, and that the content they produce can be protected by a single platform.”

Chief commercial officer of Wenn Digital, Benedikt Dohnanyi added: “At a time when pictures can be uploaded and shared across the internet within seconds, the KodakOne Platform will serve as a valuable resource for those in the public eye. With the capabilities of the KodakOne Platform, celebrities and rights holders will have a new sense of control over their own IP with a secure mechanism where they can register, protect and monetise their image rights, and also engage with their fans at the same time.”

KodakOne also recently confirmed a new partnership with the Oak View Group to protect the image rights for six major NBA and NHL arenas in the US.