Man City agrees £10m Amazon Prime deal

10 Nov 2017

By: Sport Industry Group

Premier League leaders Manchester City has signed a deal with Amazon Prime worth more than £10m for a behind-the-scenes television series following the club through the 2017/18 season.

The Premier League has reportedly agreed to the series, likely to appear on Prime's on-demand video service in autumn 2018, which will cover the current 2017/18 season.

The announcement comes a day after City posted financial figures showing a 21% increase in turnover to a record £473m.

The Amazon Prime Original series will offer fans a glimpse into the club, its coach, Pep Guardiola and the week-on-week stories that unfold within the lives of the players.

“This new Amazon Prime Original series will give Prime members extraordinary insight into Manchester City, the top English Premier League Football team and one of the most exciting and respected teams globally,” said Heather Schuster, head of unscripted, Amazon Originals.

“The story behind the coaches and players is fascinating and we are very excited to work with the Manchester City team to deliver an exclusive all access experience to our Prime members.”

Ferran Soriano, CEO of Manchester City, added: “We are delighted to begin this strategic relationship with Amazon, one of the world’s leading companies.  Amazon Prime Video is the perfect home for a ground-breaking project that will offer a unique and authentic inside view into Manchester City’s season like never before.

“This is an extremely exciting time for Manchester City and through Amazon’s world-class service, we will be able to share it with football fans all over the world.”

Prime members will be able to stream the series via the Amazon Prime Video app for TVs, connected devices including Fire TV, mobile devices and online at amazon.co.uk.

The show joins Prime Video’s growing stable of Amazon Original sports entertainment shows including The Grand Tour, two series of All Or Nothing which follows the Arizona Cardinals and The Los Angeles Rams over an entire NFL season, New Zealand All Blacks, McLaren F1, and live streaming of NFL Thursday Night Football and the ATP Next Gen Finals.

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