Amazon secures UK rights for ATP World Tour

17 Nov 2017

By: Sport Industry Group

ATP and ATP Media has announced two new deals with Amazon Prime Video, securing the live and on-demand distribution rights to the ATP World Tour in U.K. and Republic of Ireland, and the availability of Tennis TV on Amazon Channels in the U.S.

From 2019 to 2023, the Amazon Prime Video subscription service will carry live coverage of 37 events, including every top-level ATP World Tour Masters 1000 tournament and 12 of each of the 500s and 250s competitions.

The new deal also includes the non-exclusive pay-TV rights to the season-ending Nitto ATP Finals, currently ongoing at the O2 in London and shown on the free-to-air BBC until 2020, as well as the Queen’s Club Championships and the Eastbourne International from next year.

Completed matches, highlights, press conferences, tournament review shows and original programming will also be available to viewers on demand.

The latest deal expands Amazon’s portfolio of tennis rights, which already includes the global rights, excluding China, to the ATP Next Gen Finals, which brings together the world’s best eight players aged under 21 and was played for the first time in Milan earlier this month.

Chris Kermode, ATP executive chairman and president, said: “We’re thrilled to work with Amazon across these two agreements, including a landmark U.K. rights deal from 2019, as it marks a pivotal moment in our sport. Our agreement with Amazon allows us to open up a digital space that is only becoming increasingly important in the world of sport & entertainment.”  

“Our goal is to deliver compelling content to Prime members,” said Jim DeLorenzo, head of sports, Amazon Video. “We are excited to bring our customers in the U.S., U.K., and Ireland more tennis with the ATP World Tour and Tennis TV.”

Stuart Watts, COO ATP Media, added: “The U.K. deal is a first in the U.K. for sports broadcasting on this scale and we are delighted to work with Amazon to provide more coverage than ever of the very best of the ATP World Tour. The synergies between a global brand such as Amazon, the ATP and ATP Media are clear for all to see, making this an exciting development for us.”