Andy Murray and British sportswear brand Castore have announced the arrival of their debut ‘Andy Murray Castore’ (AMC) co-branded tennis performance and lifestyle range.
The three-time grand slam champion has an ongoing collaboration with Castore, but this is his first venture into the creation of sportswear clothing with a brand.
Murray’s contribution into the creative process includes input into the design of the AMC wings logo, which has been specially created for the range and features the Castore brand wings.
Inspired by tennis clothing designs of the late 70s and early 80s, the range attempts to fuse the traditional tennis look with performance innovation, and each product name will feature a nod to a city where Murray has won a tournament or where he has a special connection. The brand says this is designed to tell the tennis star’s story through each garment.