Angry Birds sign with Everton FC

18 Sep 2017

By: Sport Industry Group

Everton FC has become the latest Premier League club to secure its first sleeve sponsor, after agreeing a deal with mobile gaming giant, Rovio, to promote its Angry Birds platform.

The multi-year deal will see the Angry Birds logo appear on the team’s kit sleeve, which debuted in Sunday’s 4-0 defeat to Manchester United. 

This season has seen the majority of Premier League clubs secure a sleeve shirt sponsor for the first time, after the designation was made available earlier this year. The introduction of shirt sleeve sponsorships have added – on average – around £3m a season to Premier League clubs, with more than half securing new deals, or expanding existing deals, to include the new designation.

The new partnership with the game, which boasts 3.7bn downloads, was launched with a short film featuring Red, the Angry Bird’s protagonist signing for the Blues at the club’s USM Finch Farm training ground.

Alan McTavish, head of commercial at Everton, said: “Rovio Entertainment recognise the global reach that Everton can deliver through its international fanbase and the global exposure of the Premier League. In return, working with Rovio and the Angry Birds brand gives Everton exposure in key international markets through their breadth of digital channels in gaming and animation, as well as a wide range of co-branded merchandise.

“We look forward to working together to deliver some innovative and exciting worldwide activations in what I’m sure will be a long and successful partnership.”

Ville Heijari, chieif marketing officer of games at Rovio Entertainment added: “We are excited to bring Angry Birds into the top flight of English football in partnership with Everton. In Everton, we have found a partner who shares our values of putting the fans first, and creating a long-lasting legacy for our community of players. This is Rovio's first partnership in the most watched sports league in the world, and a logical continuation of our global Angry Birds brand partnerships.”

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