Anthony Joshua signs 'career-long' partnership with Matchroom Boxing

22 Sep 2021

By: Sport Industry Group

Anthony Joshua has signed a new ‘career-long' promotional deal with Eddie Hearn’s Matchroom Boxing.

The news comes in the build-up to Joshua’s fight against Oleksandr Usyk at the Tottenham Hotspur Stadium in London.

Joshua first turned professional with Matchroom Boxing in October 2013 and rose to become one of the biggest names in the sport through a series of memorable fights, including consecutive stadium fights in front of sell out crowds of over 80,000 fans

Joshua defended his World Titles with a devastating knockout of dangerous Russian Alexander Povetkin at Wembley Stadium in September 2018 in what was the Olympic Champion’s fourth straight stadium fight in front of over 80,000 fans at the Principality Stadium in Cardiff and Wembley Stadium in London.

“We’ve built some great foundations over the years and I appreciate Matchroom – the company, the team, the family business,” said Joshua. 

“That’s kind of what drew me towards you guys [Matchroom] as well, the integrity that the Hearns have when it comes to boxing and business.

“I’ve felt comfortable during my years as a boxer and I always felt that the business outside of sport is harder than the actual fighting due to the history and some of the problems that some fighters have had. So, to be with Matchroom Sport has been a blessing for myself, my family and my team.

“Outside of that, what Matchroom Sport have done is created an environment for boxing fans. The shows that we have managed to put on have been phenomenal. When I walk out to fight, I look around and I’m like, ‘mate, this is unbelievable’.

“From where we began, to the middle of the journey, the foundations we have created are phenomenal and I can’t wait to see what the future holds. In my humble opinion, what better place to be than Matchroom Boxing? I have heard that my signature was hot property. I’m happy where I am. A handshake is good enough for me, but the signature solidifies it and I’m happy where my signature is.

“Thank you to Eddie Hearn, Barry Hearn and the family, Frank Smith and all of the Matchroom staff, as well as Freddie Cunningham and the team at 258MGT.”

Eddie Hearn, Chairman, Matchroom Sport - who recently presented his father Barry with the Coutts Lifetime Achievement at the Sport Industry Awards 2021 - said: “When AJ and I met in the Matchroom HQ 8 years ago, we had a vision and a dream that we shared together.

“There is something quite special about sharing a journey together from the professional debut to the day the gloves are hung up, but it takes a huge amount of belief and an unwavering loyalty. Over those 8 years, AJ has been the face of British boxing, inspiring a new generation and audience to the sport we love.

“This is the fourth and final promotional agreement we have signed together, and I am honoured that AJ has confirmed his future with Matchroom. Just like we did from the debut, myself and the great team at Matchroom will continue to work relentlessly for Anthony in the many chapters that remain. I also want to thank Frank Smith and the whole team at Matchroom along with Freddie Cunningham and 258 who we have had a seamless partnership with. Here is to an amazing night this Saturday and many more for us all to savour.”

Freddie Cunningham, Managing Director of Joshua-owned 258MGT, added: “The partnership between Matchroom, Anthony and 258MGT has been fantastic since day one.

“Together we have all worked hand in hand to break records and sell out iconic venues all over the world. Matchroom have been a key component in helping give Anthony the platform to hit the pinnacle of his sport and we are excited to embark on the next part of the journey and make more history together. The deal has been a while in the making so we are really pleased to have it signed and sealed before another huge fight on Saturday night.”

Joshua will fight Usyk at the Tottenham Hotspur Stadium on 25th September, where he will defend his WBA (Super), IBF, WBO, and IBO heavyweight titles.