ANTHONY JOSHUA TO SWAP SKY FOR DAZN

09 Jun 2022

By: Sport Industry Group

Anthony Joshua is set to leave his current broadcasting deal with Sky Sports and move to streaming company DAZN, according to reports.

The two-time former unified world heavyweight champion has been with Sky Sports for his whole career, however his current deal with the broadcaster came to an end after his defeat to Oleksander Usyk at the Tottenham Hotspur Stadium in September 2021.

DAZN has made a number of moves in the boxing broadcasting market over the past few years with its most significant deal seeing it take Matchroom promoter Eddie Hearn from Sky in a £100m deal. The UK rights for Joshua’s fights were not included within the deal however it looks set to take the license from Sky Sports in a huge piece of business for the streaming service that continues to grow its sport portfolio.

DAZN already shows Joshua’s fights outside of Britain but will now secure the crucial UK market. The reports suggest that Sky Sports initially believed themselves to be frontrunners, but DAZN are now likely to secure the deal, which could even be made official next week.

The attraction for the fighters of the £1.99-per-month DAZN is that it does not rely on the pay-per-view model. Currently at Sky, viewers have to pay £19.95 on top of their usual subscription fee, to watch big bouts, reducing the average reach.

Joshua’s rematch to try and reclaim his WBA, IBF, and WBO heavyweight titles against the former cruiserweight champion Usyk is likely to take place on August 20th at the Jeddah Super Dome in Saudi Arabia. After a career with Sky Sports, this could be his first boxing match broadcast on DAZN in the UK.

 

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