Arsenal lands first Egyptian partner

11 Jan 2018

By: Sport Industry Group

Arsenal has announced its first official partner in Egypt as Hyde Park Developments, a development company, which provide building and landscape designs to places including Hyde Park and New Cairo – the largest park in Cairo, to become the club’s official real estate partner in Egypt.

The agreement with Hyde Park will further strengthen its presence in Africa. It will also help drive engagement with Arsenal fans in Egypt and support Hyde Park Developments’ marketing strategy across two real estate developments; New Cairo and Coast82.

The club will co-host quarterly training camps and ‘coach the coaches’ programmes at each of these developments, Arsenal Legends will visit Cairo and first-team players will be involved in creating content to promote the developments.

In addition, Arsenal fans in Egypt and Hyde Park Developments’ residents will be offered a range of club-related benefits, including opportunities to win signed merchandise and replica shirts.

Arsenal chief commercial officer, Vinai Venkatesham, said: “We are pleased to announce this landmark partnership with Hyde Park Developments, our first in Egypt.

“Arsenal has fantastic support in Egypt where we have our second largest Facebook following of more than 2.5 million. We look forward to working with Hyde Park Developments to help them fulfil their business goals and for us to engage further with our passionate supporters in Egypt.”

Hyde Park Developments chief executive officer, Amin Serag, said: “In our endeavour to develop with value, Hyde Park Developments collaborates with best-in-class operating partners from across the globe. From architects to designers, consultants and contractors, each and every one of our partners shares our vision of creating exceptional, fully integrated communities that inspire people and enrich their quality of life.

“Endorsing our brand promise ‘A Reflection of You’ and our ‘customer-centric’ approach we strive to deliver the highest quality places driven by our customer’s lifestyle needs.

“Since football is by far the most loved sport in the country, it is only natural that one of largest Arsenal’s fan bases has developed over here. We are planning to directly reach out to those followers and engage in common activities for the benefit of both brands.

“Partnering with Arsenal will allow us not only to enhance our brand perception through association with a globally recognised and respected brand, but also to cater to our living community’s lifestyles at Hyde Park, the New Cairo and Cairo overall.”