Arsenal in new sustainability partnership with Ball Corporation

23 Oct 2020

By: Sport Industry Group

Arsenal have launched a new Official Partnership with Ball Corporation as part of a wider global agreement between the global aluminium packaging company and the club’s owners, Kroenke Sports & Entertainment (KSE).

The partnership is designed to reduce the club’s impact on the environment as well as helping reduce the footprint of its fans around the world.

The partnership between KSE and Ball Corporation aims to advance sustainability in sport, and raise awareness of sustainable beverage packaging at sports venues. Arsenal will work with Ball Corporation to look at how the club can use aluminium packaging to build on the sustainability practices already employed - practices which saw the Gunners come out on top of a study by the BBC and UN-backed Sport Positive Summit into sustainability among Premier League clubs. 

According to the club, Ball Corporation will use exclusive player access and digital communications both in-stadium and online to promote the importance of recycling for Arsenal fans and their communities around the world. 

“This is the start of an exciting journey between Arsenal and Ball Corporation,” said Peter Silverstone, Commercial Director, Arsenal.

“Underpinned by cutting-edge technology and a strong belief in the power of education, sustainability is a core pillar of Ball Corporation’s business. They have a great track record in this space and the global agreement with the KSE group - which includes a Premier League club with its global reach and engagement - shows their understanding of the power of football and a commitment to making a difference across sport. 

“We see a lot of synergies between Ball and Arsenal that will help us drive this partnership forward and help make sustainable thinking normal practice for our global community. ” 

John Hayes, Ball’s Chief Executive Officer, added: “We’re thrilled that our global partnership with KSE to advance sustainability in sports and entertainment includes teaming up with Arsenal. This is a unique opportunity to both bring aluminium beverage packaging into sports venues and partner with an iconic team that is already leading the way on sustainability. We look forward to working together to offer fans more sustainable in-venue options and raise awareness for the importance of aluminium recycling.”

Arsenal join the list of US-based KSE teams partnering with Ball Corporation, including the NBA’s Denver Nuggets, NHL’s Colorado Avalanche, and NFL’s Los Angeles Rams.