Ascot announces Magnum as Official Partner

07 Apr 2021

By: Sport Industry Group

Ascot Racecourse has announced a new deal with Unilever which will see a range of the company’s products partner with Royal Ascot in 2021. 

The deal will see Magnum Ice Cream become the ‘Official Ice Cream of Royal Ascot’, while the event will also partner with Unilever brands The Vegetarian Butcher and Hellmans, which will gain rights to sell products at the event, while Lifebuoy Hand Sanitiser will provide sanitising stations around the site.

The deal will see Magnum Dipping Bar to Ascot Racecourse, and will create a specially crafted ‘Royal Ascot’ Magnum ice cream design, while guests will also be able to personalise their own bespoke Magnum with a selection of carefully curated toppings.

“Providing guests with a unique and premium experience is all part of the magic of Royal Ascot and we’re thrilled that Magnum is the Official Ice Cream supplier,” said Hazel Detsiny, Vice President Away from Home Channels, UK and Ireland, Unilever.

“As the Official Ice Cream of Royal Ascot, Magnum will give guests the chance to design their own, unique Magnum at the iconic Magnum Dipping Bar.”

The event will take place from 15th - 19th June 2021, with organisers aiming for a daily capacity of between 4,000 and 10,000 per day.