Aser makes Whistle Sports investment

22 Jun 2018

By: Sport Industry Group

Aser, a global investment company founded by entrepreneur, Andrea Radrizzani, has made an equity investment in digital media network, Whistle Sports. 

The global investment company, which focuses on investment in media across a variety of platforms enabling them to reach audiences globally, will lead the ongoing Series D funding round for Whistle Sports. The round, which is currently worth in excess of $28m, includes investments from new and existing investors, including Liberty Media, Emil Capital, Jeffrey Katzenberg’s WndrCo and others. 

Aser and its subsidiaries, including Eleven Sports - the global sports platform founded by Aser in 2015 - will now leverage Whistle Sports, the entertainment media brand that creates content for young audiences. 

Commenting on the agreement, Andrea Radrizzani, founder and chairman, Aser and board director at Whistler Sports, said: “Whistle Sports and their highly influential content creation partners have a proven track record of connecting brands, including some of the biggest names in sport such as NFL, MLB and NASCAR, with hard-to-reach younger audiences.

“This is more than just an investment. It is an innovative collaboration with a leader in social content creation and distribution that will help Aser’s portfolio to engage these young audiences by creating fun, relatable content that today’s fans love to watch and share.”

John West, founder and chief executive officer, Whistle Sports, added: “We are thrilled to receive investment from – and partner with – a young, dynamic and like-minded company such as Aser. We are looking forward to leveraging their invaluable global network and the key relationships they possess in important markets around the world as we look to develop and expand the Whistle Sports footprint.” 

Aser recently entered a partnership with 49ers Enterprises, an investment entity affiliated with the San Francisco 49ers, that will see the two organisations work together to identify new and innovative companies that could benefit from the broader network of the two entities.

The execution of these partnerships and this investment have been led by Aser Capital, Aser’s merchant banking arm.