Ashes give Australia major economic boost

28 Apr 2008

By: Sport Industry Group

Despite the one-sided nature of last winter’s Ashes tour, the visit of the England cricket team provided a £133m boost to the Australian economy according to a report commissioned by Cricket Australia.

According to the Economic Impact Study, more than 813,000 tickets were sold for the Tests and one-day matches, and 37,000 overseas tourists visited Australia during the series. The tourism boost also led to the creation of 793 jobs.

The study also showed that each tourist stayed for around 30 days and spent almost £4,400. 

‘This shows cricket is good for business in this country,’ Cricket Australia chief executive James Sutherland commented.

‘The EIS gives Cricket Australia the opportunity to better understand the impact cricket has on the Australian community and state economies across the country. It will provide Cricket Australia with information to help deliver the game more effectively and efficiently to the cricketing public.’